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Holiday gifts for clients | Ideas for lawyers, law firms, marketers, and others…
This evergreen post offers law firms, lawyers, marketers, consultants, and other professionals an inside look at traditions, tips, and ideas for corporate holiday gift…
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Law firm social media is a waste of time, and here’s why.
Posted by Jayne Navarre on Jun 11, 2017 in Law Firm CMO, Law Firm Communications, Marketing Communications, Social Media, Writing | 4 Comments Law…
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How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts
Posted by Jayne Navarre on Mar 12, 2017 in Blog Tips, How-To, Marketing Communications, Writing | No Comments Writing well is an art. Mastering…
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ChambersConnect: Do we need a social networking site for lawyers?
Posted by Jayne Navarre on Dec 3, 2016 in Marketing Communications, Social Networking | No Comments There has a been a lot of chatter…
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The Struggle For The Perfect Attorney Bio Page
In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
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Essential Ingredients for Your Blog Post
Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…
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The State of Digital Marketing: Information overload
That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced…
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Breakthrough Secret Exposed: Use these five steps to increase blog ROI
While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…
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Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.
Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from…
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“Content is where the real money will be made” ~ Bill Gates (1996)
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…
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