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The State of Digital Marketing: Information overload
That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced…
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Upgrading Your LinkedIn Account
In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round…
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Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona
Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…
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DLA Piper: What’s in the secret sauce? Shhh…Sales…
On a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners.…
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I’m Too Busy for Social Media | 10 Tips
If you want something done, ask a busy person to do it. The more things you do, the more you can do. (Attributed to…
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Inspiration for a New Year | Bringing great projects to life
There are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha Early last year I took a…
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Social Media LIVE!
Not particularly relevant photo. There really is no substitute for the energy generated when people come together LIVE! Discuss, debate, share ideas, practices, and…
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The Elevator Speech Updated | Small Message, Big Impact
Terri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for…
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Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki
Unique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across…
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