VirtualMarketingOfficer Blog - Marketing and Business Development for Law Firms

Your winter get-away could be Close to Perfect,…

- December 2, 2018January 24, 2020 - Jayne Navarre 8 Comments

Planning a trip to Key West. Look no further! First published in December 2011, (and wildly popular) I'm moving this post about Key West up to the front page again, with 2014 and 2018 addendums. …

My Lawyer is a Chatbot – Part II

- October 11, 2018October 11, 2018 - Jayne Navarre comment

In an August 2017 post here on the Virtual Marketing Officer blog, I told readers about my new lawyer; a chatbot. Well, this week, just a year later, my lawyer upped its game. An article…

Brand Strategy / Business of law / Client Service / Law Firm Administration / Social Media

10 For The Next Gen | An interview…

- November 20, 2017November 21, 2017 - Jayne Navarre comment

The next-generation law firm is now. Some traditional law firms still struggle with change since this post was first published September 2012 - just five years ago. Follows is an interview with Pat Lamb of…

Artificial Intelligence / Business Development / Chat Bot / Future of Law / Technology

Is That Chat Bot a Better Lawyer Than…

- August 1, 2017August 1, 2017 - Jayne Navarre comment

Meet my new lawyer. It’s a chat bot, aka, an artificial intelligence system. It’s smart, free, and gets the job done. Although it won’t be putting lawyers out of a job any time soon—that’s not…

Law Firm CMO / Law Firm Communications / Marketing Communications / Social Media / Writing

Law firm social media is a waste of…

- June 11, 2017January 25, 2020 - Jayne Navarre comment

Law firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was in—a majority followed. Law firm marketers got busy setting up a…

Blog Tips / How-To / Marketing Communications / Writing

How to Be Your Own Editor: Secret tips…

- March 12, 2017March 14, 2017 - Jayne Navarre 7 Comments

Writing well is an art. Mastering it takes a lifetime, and the sharp eye of a keen professional editor can help. But if you don't have that luxury, you can be your own editor, at least…

Marketing Communications / Social Networking

ChambersConnect: Do we need a social networking site…

- December 3, 2016March 14, 2017 - Jayne Navarre 1 Comment

Chatter among legal marketers regarding the “exclusive social network” that was just launched by Chambers and Partners—ChambersConnect—has increased. This past week, lawyers flooded our inboxes asking for guidance after receiving their "personal invitation" to join the…

Blog Tips / Content Marketing / How-To

How To Write An Essay Style Blog Post

- October 9, 2016October 10, 2016 - Jayne Navarre 1 Comment

As the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law firm marketing team. Publishing to the web is easy, writing well…

Best Practices / Business Development / Law firm culture

How to choose a business development coach and…

- August 21, 2016August 21, 2016 - Jayne Navarre 1 Comment

As a lawyer, you might think you have all the skills and resources you need in order to be successful. But that is rarely the case for developing new business. Even a lawyer with a…

Facebook / Facebook Friday / Social Business for Lawyers / Social Media

What every business person ought to know about…

- March 25, 2016March 25, 2016 - Jayne Navarre comment

As I watch the steady stream of political garbage flow like the Mississippi River to the delta of my Facebook feed, I shake my head and sigh: SMAD. Social Media Affliction Disorder, or SMAD, is…