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Holiday gifts for clients | Ideas for lawyers, law firms, marketers, and others…
Ideas, Law Firm Communications, Marketing Communications September 3, 2020 September 3, 2020

Holiday gifts for clients | Ideas for lawyers, law firms, marketers, and others…

by Jayne Navarre

This evergreen post offers law firms, lawyers, marketers, consultants, and other professionals an inside look at traditions, tips, and ideas for corporate holiday gift…

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Sunset at Fort Zach Taylor
Opinion, Travel December 2, 2018 January 24, 2020

Your winter get-away could be Close to Perfect, Far From Normal…

by Jayne Navarre

Planning a trip to Key West. Look no further! First published in December 2011, (and wildly popular) I’m moving this post about Key West…

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Artificial Intelligence, Business of law, Chat Bot, Future of Law October 11, 2018 October 11, 2018

My Lawyer is a Chatbot – Part II

by Jayne Navarre

In an August 2017 post here on the Virtual Marketing Officer blog, I told readers about my new lawyer; a chatbot. Well, this week,…

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Brand Strategy, Business of law, Client Service, Law Firm Administration, Social Media November 20, 2017 November 21, 2017

10 For The Next Gen | An interview with Patrick Lamb of Valorem Law Group (Reprised)

by Jayne Navarre

The next-generation law firm is now. Some traditional law firms still struggle with change since this post was first published September 2012 – just…

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Artificial Intelligence, Business Development, Chat Bot, Future of Law, Technology August 1, 2017 August 1, 2017

Is That Chat Bot a Better Lawyer Than You? Artificial Intelligence in Practice

by Jayne Navarre

Meet my new lawyer. It’s a chat bot, aka, an artificial intelligence system. It’s smart, free, and gets the job done. Although it won’t…

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Law Firm CMO, Law Firm Communications, Marketing Communications, Social Media, Writing June 11, 2017 January 25, 2020

Law firm social media is a waste of time, and here’s why.

by Jayne Navarre

Law firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was…

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Blog Tips, How-To, Marketing Communications, Writing March 12, 2017 March 14, 2017

How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts

by Jayne Navarre

Writing well is an art. Mastering it takes a lifetime, and the sharp eye of a keen professional editor can help. But if you…

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Marketing Communications, Social Networking December 3, 2016 March 14, 2017

ChambersConnect: Do we need a social networking site for lawyers?

by Jayne Navarre

Chatter among legal marketers regarding the “exclusive social network” that was just launched by Chambers and Partners—ChambersConnect—has increased. This past week, lawyers flooded our inboxes…

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Blog Tips, Content Marketing, How-To October 9, 2016 October 10, 2016

How To Write An Essay Style Blog Post

by Jayne Navarre

As the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law…

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Best Practices, Business Development, Law firm culture August 21, 2016 August 21, 2016

How to choose a business development coach and step up your game

by Jayne Navarre

As a lawyer, you might think you have all the skills and resources you need in order to be successful. But that is rarely…

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