How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap
“What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before approving their…
How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap
The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding…
Stay Tuned…Marketing Partners Forum (#MPF)
Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s…
It's a BRAND new year: The Anatomy of a Law Firm Brand
There’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for…
Do What Pleases You: The Ultimate Marketing Plan (Process)
It’s time to develop your marketing plans for 2010. Or so it seems, as the Internet is full of new posts and articles on…
What IS Twitter, really?
It’s time to reassess Twitter. Is it a conversation or just another channel in the communications tool box? What’s the value proposition today? Has…
WARNING: New Facebook Privacy Settings Need Your Attention Now!
Just when you thought it was safe to play in the online sandbox – bam! Facebook dumps a load of broken glass into it….
Unplugged on Vacation: Is it for you?
I’ve been away from my blog for a few weeks because I was traveling. My travel included a self-imposed digitally restricted VACATION in Mexico….
Pictures worth a thousand words. Presentation Ideas.
I met Carly Calkins @marketercalkins on Twitter. I’m not affiliated with Carly or her company, Total Attorneys, in fact we even compete in a…
Social Touchpoints for Your 2010 Marketing Plans
Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix…