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Is Social Networking right for me?

I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on the social Web, but today I advised a company that the social web is not the right place for them to be investing their time, at least at this time. As [...]

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Searching for a better search? 5 easy steps: search, save time and get targeted results.

You probably rely heavily on the Internet to do business related research. Did you know that all searches are not created equal? You can search the Internet to maximize results and minimize noise by using targeted search engines and with little effort you can get results that are on point for specific goals. I promise, [...]

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LinkedIn or Linked out? Making LinkedIn connections private.

Cover via Amazon A recent article “The Finer Points of Using LinkedIn” by Nancy Roberts Linder, in “Marketing The Law Firm” (Law Journal Newsletters, available by subscription only), addresses, among other issues, the case for keeping your connections private; a position that I think borders on urban myth. Ms. Roberts Linder suggests that: “The biggest [...]

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Is alternative billing enough to differentiate your law firm in this competitive business market?

Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law firms have begun competing on price—adopting alternative billing structures. I can’t help but wonder if law firms aren’t falling into the value box defined by their competitors instead [...]

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Twitter for Lawyers: Building Business Relationships

Image by luc legay via Flickr You can improve your ability to build meaningful business relationships on Twitter. I’d like to introduce you to my new role model, Dan Churchill @netbizdan. Dan is different. He has a pay-it-forward approach to Twitter; it all starts with the “follow.” As you begin to build your network on [...]

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Lawyers: To Tweet or Not to Tweet -You decide.

Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on the Virtual Marketing Officer, I acknowledge Twitter as one of the tools to fit into a holistic social media program; however every tool isn’t for everyone. Twitter is a place where [...]

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Beyond social networking: The business of law

The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather Milligan writes on the legal watercooler; the web enables Clients to get to know you before they ever meet you. The way [...]

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B-to-B Marketing Fundamentals Don't Change (Short)

2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual attorneys Objectives – Fill the first 3 pages of any related search engine results with relevant “all about me” stuff. Tactics – Social media, social networking, search optimization [vodpod id=Groupvideo.3509953&w=425&h=350&fv=%26rel%3D0%26border%3D0%26] more [...]

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Blog Smarter. Write Media Rich Emails. Try Zemanta

I’ve mentioned Zemanta to my blog readers in an earlier post where I talked about online tools I can’t live without. Today I learned that in addition to making blog writing easier and richer, they’ve added integration into Gmail and Yahoo! Mail. If you haven’t yet looked into Zemanta, you might want to look now. [...]

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FACEBOOK: FOR BUSINESS

Instead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back and get a better plan. Why? Let’s say you’re a lawyer, an accountant, or a sales person and someone in your organization decides that you are no longer allowed to be [...]

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