Are You [A] Lawyer Online?
David Fraser (@privacylawyer) is not just a lawyer online; he’s a Canadian privacy lawyer—online. Participating on a panel with David last Friday, it was immediately obvious that he “gets social media” when he flat out…
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Business of law | Law Firm CMO | Marketing Communications | Privacy | Social Media | Social Media Policy
Social Media Placement | Publishing vs. Networking
I am often asked the question, what social media sites work best for lawyers? My response: the choice is really quite simple—there are only two—publishing or networking. Don’t focus on the fact that there are…
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Business Development for Lawyers | Low Hanging Fruit
A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the road between San Francisco and New York City. 74 Elvis impersonators 1.3+ billion potential connections 1,091 Chocolatiers 79+…
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Business Development | Marketing Communications | Social Media | Social Web | social.lawyers | Web 2.0
Social Media for Lawyers Examined | Try a little context.
Are you still trying to get your arms around social media? Still feeling uncertain about it’s usefulness in marketing your practice or for networking your referral sources? You’ve probably attended webinars, conference sessions, read whitepapers,…
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Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki
Unique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across better” and be heard (and heeded) more often. Guy Kawasaki, known…
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Social Nation | by Barry Libert [Book Review]
Everyone seems to be asking, what’s next for social media — we’ve got our LinkedIn profiles in place, we’re blogging, we’re posting on Facebook, we’ve got YouTube videos, podcast syndication, and we send out Tweets…
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Sixteen Sweet Facebook Tips
(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I…
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Best Practices | Brand Strategy | Business Development | Clients | Law Firm Administration | Law firm culture
The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent…
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Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?
I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors…
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Best Practices | Business Development | Marketing Communications | Social Media | Social Networking | social.lawyers | Web 2.0
Content and Community | What I’m doing with social media in 2011
Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing – broad distribution, top of mind impact, and exposure for expertise. However, looking back on…