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Category: Law Firm CMO

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Law firm social media is a waste of time, and here’s why.

    Law firm social media is a waste of time, and here’s why.

    June 12, 2017

    Posted by Jayne Navarre on Jun 11, 2017 in Law Firm CMO, Law Firm Communications, Marketing Communications, Social Media, Writing | 4 Comments Law…

  • Social Media Placement | Publishing vs. Networking

    Social Media Placement | Publishing vs. Networking

    April 19, 2011

    I am often asked the question, what social media sites work best for lawyers?  My response: the choice is really quite simple—there are only…

  • Social Web “consumption, familiarity and use” by in-house lawyers: survey released

    Social Web “consumption, familiarity and use” by in-house lawyers: survey released

    May 21, 2010

    As a marketer I rarely, if ever, try to “convince” a law firm or lawyer that social media and networking is something they MUST…

  • The Social Web Revolution and Law Firm Marketing Professionals

    The Social Web Revolution and Law Firm Marketing Professionals

    March 19, 2010

    Posted by Jayne Navarre on Mar 19, 2010 in Law Firm CMO, Marketing Communications, Social Web, Twitter | No Comments While no longer a…

  • Getting The Product Off The Shelves.

    Getting The Product Off The Shelves.

    February 27, 2009

    Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by…

  • VMO Social Computing Checklist- Part III

    VMO Social Computing Checklist- Part III

    February 27, 2009

    Lawsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about…

  • The VMO Checklist. 25 Practical Moves for Social Computing.

    The VMO Checklist. 25 Practical Moves for Social Computing.

    February 25, 2009

    This is part 1 of my series on what law firm marketers need to do NOW to get a handle on social computing in…

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