Miami On My Mind
This is an off topic post. I dunno. Just felt I needed to share. #soscuba. Miami on my mind, again. The events of the last few weeks, the sad, sad
Holiday gifts for clients | Ideas for lawyers, law firms, marketers, and others…
This evergreen post offers law firms, lawyers, marketers, consultants, and other professionals an inside look at traditions, tips, and ideas for corporate holiday gift giving. (Originally published Nov. 2012) While
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank
A Legal Thriller
If the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d write his own posts. But why
“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.
Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may be hours and hours of researching,
Essential Ingredients for Your Blog Post
Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is that going for you? In my
Breakthrough Secret Exposed: Use these five steps to increase blog ROI
While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy that the approach was eventually coined
Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I
2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be remembered as the year of the
Blogs Are Social Media. (Law) Bloggers Should Be More Social.
Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses (see below). Surprising to me, despite
Discovering Client Service
Why do law firms struggle with client satisfaction? Perhaps it is because often times the work a lawyer does has such terribly high stakes—results can make or break businesses, personal