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Category: Content Marketing

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • How To Write An Essay Style Blog Post

    How To Write An Essay Style Blog Post

    May 29, 2015

    Posted by Jayne Navarre on Oct 9, 2016 in Blog Tips, Content Marketing, How-To | One Comment As the Virtual Marketing Officer predicted in…

  • 10 Tips for Converting Your Presentation Slide Deck for SlideShare

    10 Tips for Converting Your Presentation Slide Deck for SlideShare

    January 22, 2015

    Posted by Jayne Navarre on Jan 22, 2015 in Best Practices, Content Marketing, How-To, Social Media | No Comments SlideShare.net makes it really easy…

  • Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

    Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

    January 15, 2015

    Posted by Jayne Navarre on Jan 14, 2015 in Brand Strategy, Content Marketing, How-To, Online Tools, Social Media | 2 Comments By now you’ve…

  • Are you ready to deck the halls with boughs of social media content?

    Are you ready to deck the halls with boughs of social media content?

    November 10, 2014

    Posted by Jayne Navarre on Nov 10, 2014 in Brand Strategy, Content Marketing, Ideas, Social Media, social.lawyers | No Comments There’s a holiday feeling…

  • A Legal Thriller

    A Legal Thriller

    June 25, 2014

    If the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d…

  • “Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

    “Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

    June 23, 2014

    Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may…

  • The Struggle For The Perfect Attorney Bio Page

    The Struggle For The Perfect Attorney Bio Page

    June 10, 2014

    In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…

  • Essential Ingredients for Your Blog Post

    Essential Ingredients for Your Blog Post

    May 6, 2014

    Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…

  • The State of Digital Marketing: Information overload

    The State of Digital Marketing: Information overload

    April 30, 2014

    That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced…

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The Virtual Marketing Officer Blog helps lawyers and law firms develop sound marketing skills for growing their practice.

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