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Category: How-To

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts

    How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts

    March 12, 2017

    Posted by Jayne Navarre on Mar 12, 2017 in Blog Tips, How-To, Marketing Communications, Writing | No Comments Writing well is an art. Mastering…

  • Seven simple organic SEO tactics for non-technical bloggers

    Seven simple organic SEO tactics for non-technical bloggers

    March 14, 2016

    Posted by Jayne Navarre on Mar 14, 2016 in Blog Tips, How-To, Search Optimization, Web sites | No Comments If you’ve ever run a…

  • How To Write An Essay Style Blog Post

    How To Write An Essay Style Blog Post

    May 29, 2015

    Posted by Jayne Navarre on Oct 9, 2016 in Blog Tips, Content Marketing, How-To | One Comment As the Virtual Marketing Officer predicted in…

  • 10 Tips for Converting Your Presentation Slide Deck for SlideShare

    10 Tips for Converting Your Presentation Slide Deck for SlideShare

    January 22, 2015

    Posted by Jayne Navarre on Jan 22, 2015 in Best Practices, Content Marketing, How-To, Social Media | No Comments SlideShare.net makes it really easy…

  • Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

    Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

    January 15, 2015

    Posted by Jayne Navarre on Jan 14, 2015 in Brand Strategy, Content Marketing, How-To, Online Tools, Social Media | 2 Comments By now you’ve…

  • Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

    Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

    September 4, 2014

    October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget.…

  • The Struggle For The Perfect Attorney Bio Page

    The Struggle For The Perfect Attorney Bio Page

    June 10, 2014

    In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…

  • Essential Ingredients for Your Blog Post

    Essential Ingredients for Your Blog Post

    May 6, 2014

    Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…

  • Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

    Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

    March 14, 2014

    2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be…

  • Blogs Are Social Media. (Law) Bloggers Should Be More Social.

    Blogs Are Social Media. (Law) Bloggers Should Be More Social.

    January 16, 2014

    Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses…

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