Are you still trying to get your arms around social media? Still feeling uncertain about it’s usefulness in marketing your practice or for networking your referral sources? You’ve probably attended webinars, conference sessions, read whitepapers,…
Unique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across better” and be heard (and heeded) more often. Guy Kawasaki, known…
Everyone seems to be asking, what’s next for social media — we’ve got our LinkedIn profiles in place, we’re blogging, we’re posting on Facebook, we’ve got YouTube videos, podcast syndication, and we send out Tweets…
(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I…
Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent…
I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors…
Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing – broad distribution, top of mind impact, and exposure for expertise. However, looking back on…
In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care…
We’ve come a long way, baby! Three years ago, when I founded my company Law Gravity, I talked to a lot of law firms about their “plans” for using social media. Their response: “What plans?”…
There’s a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested…
