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  • Law Firm CMO | Marketing Communications | Social Web | Twitter

    The Social Web Revolution and Law Firm Marketing Professionals

    ByJayne Navarre March 19, 2010April 11, 2026

    Posted by Jayne Navarre on Mar 19, 2010 in Law Firm CMO, Marketing Communications, Social Web, Twitter | No Comments While no longer a novelty to Tweet a conference in social media circles, (see #SWSX),…

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  • CMO | Ideas | Online Tools | Social Computing

    Your Greatest Challenge on the Social Web.

    ByJayne Navarre March 8, 2010April 11, 2026

    What’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be leading a live discussion at the Legal Marketing Association Annual Conference…

    Read More Your Greatest Challenge on the Social Web.Continue

  • Best Practices | Blogging | Business Development | Ideas | Web 2.0

    Build a Blog – Build a Law Practice: One Lawyer’s Journey

    ByJayne Navarre March 3, 2010April 11, 2026

    It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It really works – on many levels.  It’s absolutely fascinating to me;…

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  • Blogging | CMO | Ideas | Twitter

    Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009

    ByJayne Navarre February 23, 2010April 11, 2026

    Using the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research at the University of Massachusetts, Dartmouth. The study looked specifically at…

    Read More Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009Continue

  • Online Tools | Social Computing | Strategy

    Lawyers: Get Your Social Web Strategy On

    ByJayne Navarre February 16, 2010April 11, 2026

    Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social web strategy for engagement. Why? Because next month I’ll be speaking…

    Read More Lawyers: Get Your Social Web Strategy OnContinue

  • Blogging | Communications | Ideas | Marketing | Online Tools | Technology

    Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

    ByJayne Navarre January 25, 2010April 11, 2026

    by virtualmarketingofficer Now you can pick up your iPhone or Kindle and place that order… The highly regarded  Consumer Advertising Law Blog created by Arnold & Porter’s multi-disciplinary Consumer Protection & Advertising Practice Group is…

    Read More Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!Continue

  • CMO | Communications | Social Computing | Web 2.0

    How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap

    ByJayne Navarre January 21, 2010April 11, 2026

    by virtualmarketingofficer “What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before approving their request to blog. Melanie was  a panelist on the…

    Read More How Law Firm Marketing Teams are Working the Social Web: Another #MPF RecapContinue

  • Best Practices | Business Development | CMO | Marketing

    How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

    ByJayne Navarre January 17, 2010April 11, 2026

    by virtualmarketingofficer The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million; BJ’s Wholesale Club:…

    Read More How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum RecapContinue

  • Best Practices | Business of law | CMO | Marketing | Social Computing

    Stay Tuned…Marketing Partners Forum (#MPF)

    ByJayne Navarre January 13, 2010April 11, 2026

    by virtualmarketingofficer Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s Forum. I’ll be covering the event here on the…

    Read More Stay Tuned…Marketing Partners Forum (#MPF)Continue

  • Brand | CMO | Marketing | Web sites

    It’s a BRAND new year: The Anatomy of a Law Firm Brand

    ByJayne Navarre January 11, 2010April 11, 2026

    by virtualmarketingofficer There’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for law firms, the past two years have been as…

    Read More It’s a BRAND new year: The Anatomy of a Law Firm BrandContinue

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Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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