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New Spice Guy | Study Like a Scholar, Scholar
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The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well, overnight it became a viral success…
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Can a Law Firm Truly Differentiate?
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Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose – pink or blue, regular or lite….…
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What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos
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In these changing times, we all need fresh ideas and inspiration. Tony Hsieh’s recently released book, Delivering Happiness | A Path to Profits, Passion and Purpose, is destined to be a…
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Alternate Fee Agreements Meet Process Improvement
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Following my post on Alternative Fee Agreements for law firms and their clients I had one of those days where I wished I had never heard of the phrase. I…
About VMO

Jayne Navarre
Marketing consultant specializing in helping lawyers and law firms develop business through smart marketing strategies and social media.
Social.lawyers: The Book

By Jayne Navarre
Discover Topics
- Analytics (1)
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