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Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • How to Write a Blog Post: content ideas for lawyers who blog.

    How to Write a Blog Post: content ideas for lawyers who blog.

    July 15, 2010

    Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the…

  • Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

    Got an APP-etite for Consumer Advertising Law? Arnold & Porter DELIVERS!

    January 25, 2010

    by virtualmarketingofficer Now you can pick up your iPhone or Kindle and place that order… The highly regarded  Consumer Advertising Law Blog created by…

  • How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

    How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap

    January 17, 2010

    by virtualmarketingofficer The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12…

  • Stay Tuned…Marketing Partners Forum (#MPF)

    Stay Tuned…Marketing Partners Forum (#MPF)

    January 13, 2010

    by virtualmarketingofficer Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the…

  • It’s a BRAND new year: The Anatomy of a Law Firm Brand

    It’s a BRAND new year: The Anatomy of a Law Firm Brand

    January 11, 2010

    by virtualmarketingofficer There’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand…

  • Pictures worth a thousand words. Presentation Ideas.

    Pictures worth a thousand words. Presentation Ideas.

    December 1, 2009

    by virtualmarketingofficer I met Carly Calkins @marketercalkins on Twitter. I’m not affiliated with Carly or her company, Total Attorneys, in fact we even compete…

  • Social Touchpoints for Your 2010 Marketing Plans

    Social Touchpoints for Your 2010 Marketing Plans

    November 23, 2009

    by virtualmarketingofficer Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business…

  • Is Social Networking right for me?

    Is Social Networking right for me?

    November 16, 2009

    by virtualmarketingofficer I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by…

  • LinkedIn or Linked out? Making LinkedIn connections private.

    LinkedIn or Linked out? Making LinkedIn connections private.

    November 3, 2009

    by virtualmarketingofficer Cover via Amazon A recent article “The Finer Points of Using LinkedIn” by Nancy Roberts Linder, in “Marketing The Law Firm” (Law…

  • Lawyers: To Tweet or Not to Tweet -You decide.

    Lawyers: To Tweet or Not to Tweet -You decide.

    October 3, 2009

    by virtualmarketingofficer Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law.…

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