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  • Book Reviews | Business of law | CMO | Communications | Ideas | Law Firm Administration

    Law Firm Management Ideas | The Benevolent Dictator

    ByJayne Navarre August 22, 2011April 11, 2026

    Listening to a law firm administrator explain how he handles internally sensitive issues at his law firm over a business dinner one evening, I remarked, “You’re a benevolent dictator! Sounds like it’s working for you!…

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  • Business of law | CMO | Law Firm Administration | Law firm culture | Marketing Communications | Social Business for Lawyers | Social Media | Strategy

    Can a Law Firm Become a Social Business?

    ByJayne Navarre August 3, 2011April 11, 2026

    How are you preparing to take your law firm into the “Social Business” era?  Perhaps this is the first time you’ve heard the term used?  Here’s a definition: Social Businesses combine fully integrated sets of…

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  • CMO | Ethics | Facebook | Opinion | Social Media | Social Media Policy | Social Networking

    Social Media and Legal Ethics | No New Restrictions, Just Clarification

    ByJayne Navarre July 19, 2011April 11, 2026

    The jury is (almost) in. We do not, thankfully, anticipate a Casey-Anthony-super-sized-post-verdict outrage when the American Bar Association codifies its Commission on Ethics 20/20 proposed amendments to the Model Rules in 2012. According to the…

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  • Brand Strategy | CMO | Communications | Social Media | Social Web | social.lawyers | Twitter

    Social Media Secrets Revealed.

    ByJayne Navarre June 20, 2011April 11, 2026

    Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected…too many. Pushing information on social media is like using a garden…

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  • Communications | Facebook | Marketing Communications | Social Media | Social Networking

    Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

    ByJayne Navarre June 6, 2011April 11, 2026

    The other day, I added a “new” Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I thought: This is great. Can it get any easier to stay…

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  • Book Reviews | Communications | Professional Development

    The Elevator Speech Updated | Small Message, Big Impact

    ByJayne Navarre May 27, 2011April 11, 2026

    Terri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for her 2011 book, “Small Message, Big Impact: How to put the…

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  • Best Practices | Business Development | Ideas | Social Networking | social.lawyers

    Are You [A] Lawyer Online?

    ByJayne Navarre May 23, 2011April 11, 2026

    David Fraser (@privacylawyer) is not just a lawyer online; he’s a Canadian privacy lawyer—online.  Participating on a panel with David last Friday, it was immediately obvious that he “gets social media” when he flat out…

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  • Marketing Communications | Online Tools | Opinion | Technology

    Proskauer Rose goes Mac daddy? | Attorneys to be Outfitted with iPads

    ByJayne Navarre April 22, 2011April 11, 2026

    I’m a straying out of my comfort zone in this post today—I am not a hardwired techie—but I am all for technologies that enrich our lives and improve the way in which we do our…

    Read More Proskauer Rose goes Mac daddy? | Attorneys to be Outfitted with iPadsContinue

  • Ethics | Law Firm Administration | Marketing Communications | Social Media Policy | social.lawyers

    Just Being Social | by Jay Strother for Legal Management March/April Edition

    ByJayne Navarre April 11, 2011April 11, 2026

    If you’re looking for the latest “buzz” about social media ethics and professional responsibility for lawyers (and their employees), I highly recommend Jay Strother’s article, Just Being Social, published in the March/April edition of Legal…

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  • Business Development | LinkedIn | News | Online Tools | Social Web

    Business Development for Lawyers | Low Hanging Fruit

    ByJayne Navarre March 31, 2011April 11, 2026

      A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the road between San Francisco and New York City. 74 Elvis impersonators 1.3+ billion potential connections 1,091 Chocolatiers 79+…

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About VMO

Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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