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Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

    Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

    June 14, 2012

    Hardly a day goes by without someone asking me how they can improve their search results. I used to wonder why they ask when…

  • Collaboration will be the next decade’s imperative

    Collaboration will be the next decade’s imperative

    May 31, 2012

    There are two very important words law firms need to talk about, right now, today—collaboration and competition (1) “Collaboration will be the next decade’s…

  • Crack the Code: What The Apple Store can teach law firms about sales and service

    Crack the Code: What The Apple Store can teach law firms about sales and service

    May 21, 2012

    The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors…

  • Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…

    Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…

    May 1, 2012

    If you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a…

  • DLA Piper: What’s in the secret sauce? Shhh…Sales…

    DLA Piper: What’s in the secret sauce? Shhh…Sales…

    April 24, 2012

    On a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners.…

  • Can ethics rules hinder a lawyer’s ability to serve today’s clients?

    Can ethics rules hinder a lawyer’s ability to serve today’s clients?

    April 10, 2012

    Have we reached a tipping point? Can yesterday’s rules hinder a lawyer’s ability to serve their clients today? “Yes,” say the leaders (and members)…

  • I’m Too Busy for Social Media | 10 Tips

    I’m Too Busy for Social Media | 10 Tips

    March 23, 2012

    If you want something done, ask a busy person to do it. The more things you do, the more you can do. (Attributed to…

  • Tech Lexicon: Most confusing terms of the decade

    Tech Lexicon: Most confusing terms of the decade

    March 16, 2012

    This post may not be directly important to your work as a marketer or lawyer, but I’m pretty sure you’ve heard or read many…

  • Facebook Friday | Are you sure you want to post that?

    Facebook Friday | Are you sure you want to post that?

    March 8, 2012

    This should be the last thing you should say to yourself before hitting “Post.” I know, I know, the topic has been covered ad…

  • WordPress Plugin for Viewing Your Blog Website on Mobile Devices

    WordPress Plugin for Viewing Your Blog Website on Mobile Devices

    March 7, 2012

    The New iPad release today reminded me that NOW is the time to “get your mobile on.” Most of our law firm websites and…

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VirtualMarketingOfficer Blog

The Virtual Marketing Officer Blog helps lawyers and law firms develop sound marketing skills for growing their practice.

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Jayne Navarre, Inc.
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