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  • Best Practices | Privacy | Reputation Management | Social Computing | Twitter

    Twitter Post Exposes Paris.

    ByJayne Navarre September 3, 2010April 11, 2026

    A photograph— which contained cocaine — did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and wrote: “Love My New Chanel Purse I Got Today ” That purse appears to…

    Read More Twitter Post Exposes Paris.Continue

  • Ideas | Technology | Web 3.0

    The Semantic Web: Fantastic and a bit scary

    ByJayne Navarre September 2, 2010April 11, 2026

    The Semantic Web (call it Web 3.0 if you will) is both fantastic and, like most new technology, a bit scary: Do I really like the idea of every little move I make becoming data…

    Read More The Semantic Web: Fantastic and a bit scaryContinue

  • Best Practices | Business Development | Communications | Social Web

    Generational Differences: Is Social Media Distracting Lawyers?

    ByJayne Navarre August 20, 2010April 11, 2026

    A healthy little discussion on the Martindale.com Connected social network this week asked the question, “Has Social Media Gotten Lawyers Out of Focus?” Particular emphasis was placed upon evidence that while it may be more…

    Read More Generational Differences: Is Social Media Distracting Lawyers?Continue

  • CMO | Law Firm Administration | Reputation Management | Social Web | Strategy

    Online Reputation Management: What JetBlue can teach law firms.

    ByJayne Navarre August 14, 2010April 11, 2026

    There are several things law firms can learn from the recent publicity of the JetBlue incident, particularly in the context of the social Web and reputation management, but three stand out. Your stakeholders want you…

    Read More Online Reputation Management: What JetBlue can teach law firms.Continue

  • LinkedIn | Marketing Communications | Online Tools | Social Networking

    JDSupra and LinkedIn: Like Peanut Butter and Chocolate

    ByJayne Navarre July 23, 2010April 11, 2026

    I predict that just about EVERYONE on LinkedIn will have a good reason to add Legal Updates, the new application from JDSupra, to deliver legal industry content to their landing page. For lawyers, though, at…

    Read More JDSupra and LinkedIn: Like Peanut Butter and ChocolateContinue

  • Brand Strategy | Friday Funnies

    New Spice Guy | Study Like a Scholar, Scholar

    ByJayne Navarre July 20, 2010April 11, 2026

    The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well, overnight it became a viral success on YouTube and of course…

    Read More New Spice Guy | Study Like a Scholar, ScholarContinue

  • Best Practices | Blogging | Ideas | Marketing | social.lawyers

    How to Write a Blog Post: content ideas for lawyers who blog.

    ByJayne Navarre July 15, 2010April 11, 2026

    Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer…

    Read More How to Write a Blog Post: content ideas for lawyers who blog.Continue

  • Best Practices | Business Development | Clients

    Law Firm Cross-selling: The Art of Listening.

    ByJayne Navarre July 6, 2010April 11, 2026

    Nothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that I have failed to communicate clearly or manage my own expectations….

    Read More Law Firm Cross-selling: The Art of Listening.Continue

  • LinkedIn | Online Tools | Twitter

    LinkedIn Tips: Build a Twitter list using your LinkedIn Connections

    ByJayne Navarre July 1, 2010April 11, 2026

    I want social networking online to give me greater reach, not add to my workload. I’m always searching for ways to cut down on the amount of time I spend keeping in touch with my…

    Read More LinkedIn Tips: Build a Twitter list using your LinkedIn ConnectionsContinue

  • Brand Strategy | Client Service | CMO

    Can a Law Firm Truly Differentiate?

    ByJayne Navarre June 23, 2010April 11, 2026

    Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose – pink or blue, regular or lite…. What happens when there’s not…

    Read More Can a Law Firm Truly Differentiate?Continue

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About VMO

Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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