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  • Ethics | Law Firm Administration | Marketing Communications | Social Media Policy | social.lawyers

    Just Being Social | by Jay Strother for Legal Management March/April Edition

    ByJayne Navarre April 11, 2011April 11, 2026

    If you’re looking for the latest “buzz” about social media ethics and professional responsibility for lawyers (and their employees), I highly recommend Jay Strother’s article, Just Being Social, published in the March/April edition of Legal…

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  • Business Development | Marketing Communications | Social Media | Social Web | social.lawyers | Web 2.0

    Social Media for Lawyers Examined | Try a little context.

    ByJayne Navarre March 28, 2011April 11, 2026

    Are you still trying to get your arms around social media? Still feeling uncertain about it’s usefulness in marketing your practice or for networking your referral sources? You’ve probably attended webinars, conference sessions, read whitepapers,…

    Read More Social Media for Lawyers Examined | Try a little context.Continue

  • Book Reviews | CMO | Ideas | Marketing Communications | Social Networking | Social Web

    Social Nation | by Barry Libert [Book Review]

    ByJayne Navarre March 2, 2011April 11, 2026

    Everyone seems to be asking, what’s next for social media — we’ve got our LinkedIn profiles in place, we’re blogging, we’re posting on Facebook, we’ve got YouTube videos, podcast syndication, and we send out Tweets…

    Read More Social Nation | by Barry Libert [Book Review]Continue

  • CMO | Facebook | Facebook Friday | Marketing Communications | Social Networking | Strategy

    Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

    ByJayne Navarre January 6, 2011April 11, 2026

    I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors…

    Read More Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?Continue

  • Best Practices | Business Development | Marketing Communications | Social Media | Social Networking | social.lawyers | Web 2.0

    Content and Community | What I’m doing with social media in 2011

    ByJayne Navarre January 4, 2011April 11, 2026

    Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing – broad distribution, top of mind impact, and exposure for expertise. However, looking back on…

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  • Best Practices | Marketing Communications | Social Media | Twitter

    Law Firm Twitter Accounts

    ByJayne Navarre November 29, 2010April 11, 2026

    There’s a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested…

    Read More Law Firm Twitter AccountsContinue

  • CMO | Communications | Marketing Communications | Social Media | Social Web | Web 2.0

    Does your law firm need a “social agency?”

    ByJayne Navarre October 7, 2010April 11, 2026

    As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire…

    Read More Does your law firm need a “social agency?”Continue

  • Best Practices | Marketing Communications | Social Web | social.lawyers | Web 2.0

    About social.lawyers: Transforming Business Development – Excerpt From the Book

    ByJayne Navarre September 27, 2010April 11, 2026

    I’m excited to share with readers of the Virtual Marketing Officer blog a short excerpt about creating an effective profile on LinkedIn taken from one chapter of my new book, social.lawyers: Transforming Business Development, (by…

    Read More About social.lawyers: Transforming Business Development – Excerpt From the BookContinue

  • LinkedIn | Marketing Communications | Online Tools | Social Networking

    JDSupra and LinkedIn: Like Peanut Butter and Chocolate

    ByJayne Navarre July 23, 2010April 11, 2026

    I predict that just about EVERYONE on LinkedIn will have a good reason to add Legal Updates, the new application from JDSupra, to deliver legal industry content to their landing page. For lawyers, though, at…

    Read More JDSupra and LinkedIn: Like Peanut Butter and ChocolateContinue

  • Best Practices | Clients | Ideas | Law Firm Communications | Marketing Communications | Social Networking | social.lawyers | Web 2.0

    Too Busy For Marketing? Tap Into Your Social Web Communities.

    ByJayne Navarre April 28, 2010April 11, 2026

    Who has time for business development when you’re really busy with client work? Since the beginning of 2010 I’ve been struggling to balance the time I devote to taking care of my clients-who deserve 100…

    Read More Too Busy For Marketing? Tap Into Your Social Web Communities.Continue

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Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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Social.lawyers: THE BOOK

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