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Category: Marketing Communications

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • A Friday Diversion: Criminal Lawyers Online

    A Friday Diversion: Criminal Lawyers Online

    April 9, 2010

    I’m in the last phase of preparing the manuscript of my forthcoming book, social.lawyer: Transforming business development, new media, new tools and the social…

  • Fear of Facebook Part III : Fan Pages for Law Firms?

    Fear of Facebook Part III : Fan Pages for Law Firms?

    April 1, 2010

    “There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room.  Instead,…

  • Fear of Facebook? You decide.

    Fear of Facebook? You decide.

    March 25, 2010

    “Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is…

  • The Social Web Revolution and Law Firm Marketing Professionals

    The Social Web Revolution and Law Firm Marketing Professionals

    March 19, 2010

    Posted by Jayne Navarre on Mar 19, 2010 in Law Firm CMO, Marketing Communications, Social Web, Twitter | No Comments While no longer a…

  • Sustainable—and valuable—social media strategy. PART I

    Sustainable—and valuable—social media strategy. PART I

    August 4, 2009

    Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…

  • Advertising is no longer a spectator sport.

    Advertising is no longer a spectator sport.

    March 19, 2009

    Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on…

  • Getting The Product Off The Shelves.

    Getting The Product Off The Shelves.

    February 27, 2009

    Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by…

  • VMO Social Computing Checklist- Part III

    VMO Social Computing Checklist- Part III

    February 27, 2009

    Lawsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about…

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