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Category: Marketing Communications

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Inspiration for a New Year | Bringing great projects to life

    Inspiration for a New Year | Bringing great projects to life

    January 2, 2012

    There are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha Early last year I took a…

  • Holiday eCards, law firms, lawyers and one person’s opinion

    Holiday eCards, law firms, lawyers and one person’s opinion

    December 13, 2011

    Sending a digital eCard to a huge database list of “everyone,” without taking a moment to… reflect that behind each name is a real…

  • info@yourlawfirm.com | Is it working?

    info@yourlawfirm.com | Is it working?

    November 18, 2011

    How can we help you? That was the message preceding a “request for information” form in the Contact Us section of a noteworthy B2B…

  • Online Tools for Law Blogs and Other Website Owners | Alexa

    Online Tools for Law Blogs and Other Website Owners | Alexa

    November 7, 2011

    Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so…

  • How To Promote Your Law Blog (or any blog)

    How To Promote Your Law Blog (or any blog)

    November 3, 2011

    Now that your blog is “LIVE,” you need to do some basic things to help others find you. Or give your established blog a…

  • Should Your Law Firm Have a Formal Training Process for Social Media Engagement?

    Should Your Law Firm Have a Formal Training Process for Social Media Engagement?

    September 14, 2011

    In a nonscientific reader poll conducted for SmartBrief on Social Media, leading marketers (of all types) were asked: Does your company have a formal…

  • Can a Law Firm Become a Social Business?

    Can a Law Firm Become a Social Business?

    August 3, 2011

    How are you preparing to take your law firm into the “Social Business” era?  Perhaps this is the first time you’ve heard the term…

  • Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

    Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

    June 6, 2011

    The other day, I added a “new” Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I…

  • Proskauer Rose goes Mac daddy? | Attorneys to be Outfitted with iPads

    Proskauer Rose goes Mac daddy? | Attorneys to be Outfitted with iPads

    April 22, 2011

    I’m a straying out of my comfort zone in this post today—I am not a hardwired techie—but I am all for technologies that enrich…

  • Social Media Placement | Publishing vs. Networking

    Social Media Placement | Publishing vs. Networking

    April 19, 2011

    I am often asked the question, what social media sites work best for lawyers?  My response: the choice is really quite simple—there are only…

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VirtualMarketingOfficer Blog

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