-
Understanding marketing, business development and client development | Circus Style…
What’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and…
-
Pep talk: throwing and catching in the major leagues…
It is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around…
-
Layoffs Threaten Law Firm Partners
A headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was…
-
Real lawyers don’t have to blog, but increasingly their clients do….
Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However,…
-
Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
If you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
-
Do It Yourself Search Optimization | Part II
for blogs and websites This is the second in a three part series of basic steps for bloggers who want to gain greater organic…
-
Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…
If you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a…
-
Tech Lexicon: Most confusing terms of the decade
This post may not be directly important to your work as a marketer or lawyer, but I’m pretty sure you’ve heard or read many…
-
WordPress Plugin for Viewing Your Blog Website on Mobile Devices
The New iPad release today reminded me that NOW is the time to “get your mobile on.” Most of our law firm websites and…
-
Update: In-House Counsel Lawyers Social Media Use Grows
Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments…
Category: Marketing Communications
Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)