Navigating The Social Web | A Very Large Marketplace
In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care…
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Law Firm Twitter Accounts
There’s a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested…
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Do your law firm employees have a right to free speech on Facebook? Legal Case Filed by NLRB
Last week the National Labor Relations Board launched a legal case asserting that employees have a right to free speech on Facebook. It announced that it had filed a complaint against an ambulance service that…
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The Social Network | The Movie
The Social Network, the movie loosely documenting the development and meteoric rise of the popular social networking site Facebook, was a fine Hollywood movie; I was easily pulled into the characters and the story. While…
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Does your law firm need a “social agency?”
As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire…
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Social Media Black-outs and brown-outs: Are we getting burnt out?
Something other than Autumn leaves is in the air. This week I’ve seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online…
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Ideas | Technology | Web 3.0
The Semantic Web: Fantastic and a bit scary
The Semantic Web (call it Web 3.0 if you will) is both fantastic and, like most new technology, a bit scary: Do I really like the idea of every little move I make becoming data…
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JDSupra and LinkedIn: Like Peanut Butter and Chocolate
I predict that just about EVERYONE on LinkedIn will have a good reason to add Legal Updates, the new application from JDSupra, to deliver legal industry content to their landing page. For lawyers, though, at…
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New Spice Guy | Study Like a Scholar, Scholar
The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well, overnight it became a viral success on YouTube and of course…
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How to Write a Blog Post: content ideas for lawyers who blog.
Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer…