Who should WEB 2.0?
by virtualmarketingofficer Know thyself. Know thy clients better. Our own values are not always the values of our clients. Let’s face it, if everyone were like us it sure would
20 things law firms need to have in their social media guidelines.
by virtualmarketingofficer The suggestions that follow are simply that…suggestions. They are not comprehensive. They are not policy. These suggestions are based on anecdotal experience. Your results may vary!!! Can you
What do clients want from their law firm, other than legal services?
by virtualmarketingofficer Over the last ½ decade a lot of law firms made the effort to understand their client’s business. The marketing message: “More than legal counsel, we are your
Good, no, really great things are happening.
by virtualmarketingofficer A few posts ago I asked you to imagine…… Today I learned about the following campaign which I am summarizing for my readers in anticipation that great ideas
Web Site Renovations – Part II
by virtualmarketingofficer If your law firm Web site has decent architecture and a serviceable content management system, a face-lift or resurfacing may be just enough to get you through till
Web Site Renovations vs. Extreme Law Firm Makeover
by virtualmarketingofficer More often than not these days, I am speaking with law firms who are interested in renovating their Web sites –getting a face lift or adding search friendly
Land the Position You WANT
by virtualmarketingofficer The Legal Marketing Association, Southeast Chapter, Miami City Group recently hosted Roberta Montafia and Linda Hazelton for a panel discussion on professional development topics for law marketers. I
Getting The Product Off The Shelves.
Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by the hours available within those bodies.
What Do Law Firms Really Need From their CMO?
by virtualmarketingofficer What do law firms need from the CMO? The answer is contained in this one simple statement. The CMO is the voice of the client across the law
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