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  • Business of law | Facebook | Facebook Friday | Ideas | Social Media

    Facebook IPO | A Take-away Idea for Law Firm Strategy

    ByJayne Navarre February 2, 2012April 11, 2026

    Potential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising,…

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  • Business Development | CMO | Communications | Marketing Communications | Social Media | social.lawyers

    Update: In-House Counsel Lawyers Social Media Use Grows

    ByJayne Navarre January 30, 2012April 11, 2026

    Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments are using social media with The 2012 In-House Counsel New Media…

    Read More Update: In-House Counsel Lawyers Social Media Use GrowsContinue

  • Best Practices | Book Reviews | Ideas | Marketing Communications | Professional Development

    Inspiration for a New Year | Bringing great projects to life

    ByJayne Navarre January 2, 2012April 11, 2026

    There are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha Early last year I took a yoga class at Florida Keys Community College. While I was far…

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  • CMO | Communications | Marketing Communications | Opinion

    Holiday eCards, law firms, lawyers and one person’s opinion

    ByJayne Navarre December 13, 2011April 11, 2026

    Sending a digital eCard to a huge database list of “everyone,” without taking a moment to… reflect that behind each name is a real person, jot a simple note, and add a hand written signature……

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  • Business Development | Communications | Email | Marketing Communications | Online Tools

    info@yourlawfirm.com | Is it working?

    ByJayne Navarre November 18, 2011April 11, 2026

    How can we help you? That was the message preceding a “request for information” form in the Contact Us section of a noteworthy B2B company website I recently visited. Ten days ago I filled out…

    Read More info@yourlawfirm.com | Is it working?Continue

  • Blogging | CMO | Marketing Communications | Online Tools | Search Optimization | Web sites

    Online Tools for Law Blogs and Other Website Owners | Alexa

    ByJayne Navarre November 7, 2011April 11, 2026

    Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas…

    Read More Online Tools for Law Blogs and Other Website Owners | AlexaContinue

  • Blogging | Marketing Communications | Online Tools | Search Optimization | Social Media

    How To Promote Your Law Blog (or any blog)

    ByJayne Navarre November 3, 2011April 11, 2026

    Now that your blog is “LIVE,” you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn’t improve. Even though you’ve…

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  • Events | Ideas | Professional Development | Social Media | Web 2.0

    Social Media LIVE!

    ByJayne Navarre October 5, 2011April 11, 2026

    Not particularly relevant photo. There really is no substitute for the energy generated when people come together LIVE!  Discuss, debate, share ideas, practices, and swap stories—yup, it can be done virtually, but that’s so two…

    Read More Social Media LIVE!Continue

  • Best Practices | CMO | Law firm culture | Marketing Communications | Social Media Policy

    Should Your Law Firm Have a Formal Training Process for Social Media Engagement?

    ByJayne Navarre September 14, 2011April 11, 2026

    In a nonscientific reader poll conducted for SmartBrief on Social Media, leading marketers (of all types) were asked: Does your company have a formal training process for employees before they’re allowed to blog, tweet or…

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  • Ideas | Opinion | Social Media | Technology | Web 2.0

    Always Connected | A day in the digital life

    ByJayne Navarre August 30, 2011April 11, 2026

    Created by: OnlineSchools.org Me. Well, I recently moved and do not have an extra outlet at my bedside so I’ve been recharging my iPhone at night beside my desk–in another room. The difference is noticeable….

    Read More Always Connected | A day in the digital lifeContinue

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Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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