Hardly a day goes by without someone asking me how they can improve their search results. I used to wonder why they ask when there is so much free advice about SEO all over the…
There are two very important words law firms need to talk about, right now, today—collaboration and competition (1) “Collaboration will be the next decade’s imperative,“ Jeff Day, Senior Manager of Strategy and Planning at Cisco…
The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week, according to author Carmine Gallo, The Apple Experience: Secrets…
If you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a Facebook Page. Further, he has taken over the reins of all…
On a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners. After a full day of meetings, she represents the firm at…
Have we reached a tipping point? Can yesterday’s rules hinder a lawyer’s ability to serve their clients today? “Yes,” say the leaders (and members) of the Legal Marketing Association (LMA). 1. The patchwork quilt of…
If you want something done, ask a busy person to do it. The more things you do, the more you can do. (Attributed to Lucille Ball) Today, everybody is busy, right? Or maybe not and…
This post may not be directly important to your work as a marketer or lawyer, but I’m pretty sure you’ve heard or read many of these words in one context or another, and may even…
This should be the last thing you should say to yourself before hitting “Post.” I know, I know, the topic has been covered ad nauseam. But, yes, it really matters. My two cents. For the…
The New iPad release today reminded me that NOW is the time to “get your mobile on.” Most of our law firm websites and blogs were developed to be viewed on a horizontal rectangle. But…