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  • Business of law | CMO | Raindance 2010

    Alternative Fee Agreements: The truth beyond the lore.

    ByJayne Navarre May 29, 2010April 11, 2026

    Thinking about the best way to structure that Alternative Fee Agreement your client is requesting? Well, it may take some time up front and some serious understanding of the benefits for both client and law…

    Read More Alternative Fee Agreements: The truth beyond the lore.Continue

  • Brand Strategy | CMO | Communications

    Law Firm Branding: Hocus Pocus or Results?

    ByJayne Navarre May 7, 2010April 11, 2026

    Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That’s a big deal, I guess. Ben Hallman writes in “Behind…

    Read More Law Firm Branding: Hocus Pocus or Results?Continue

  • Business Development | Events

    Doing a Raindance: The Legal Sales and Service Organization Conference 2010

    ByJayne Navarre May 5, 2010April 11, 2026

    If you’re responsible for business development in your law firm or your own practice, whether a lawyer, managing partner, marketing or business development professional, attending the Raindance Conference should be on your to do list,…

    Read More Doing a Raindance: The Legal Sales and Service Organization Conference 2010Continue

  • Best Practices | Brand Strategy | Business Development | Clients | CMO | Strategy

    Amazon: The Disney of Delivery

    ByJayne Navarre April 21, 2010April 11, 2026

    Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really good excuse for not publishing to my blog in over a…

    Read More Amazon: The Disney of DeliveryContinue

  • Friday Funnies | Marketing Communications

    A Friday Diversion: Criminal Lawyers Online

    ByJayne Navarre April 9, 2010April 11, 2026

    I’m in the last phase of preparing the manuscript of my forthcoming book, social.lawyer: Transforming business development, new media, new tools and the social web for lawyers. Exactly seven days from NOW my wonderful publisher,…

    Read More A Friday Diversion: Criminal Lawyers OnlineContinue

  • Brand Strategy | Facebook | Ideas | Marketing Communications

    Fear of Facebook Part III : Fan Pages for Law Firms?

    ByJayne Navarre April 1, 2010April 11, 2026

    “There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room.  Instead, individual business people network quietly there, blending into the scene and…

    Read More Fear of Facebook Part III : Fan Pages for Law Firms?Continue

  • Best Practices | Facebook | Facebook Friday | Privacy

    Fear of Facebook: Part II: How to use Facebook privacy settings

    ByJayne Navarre March 28, 2010April 11, 2026

    Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook, privacy settings allow you to manage your network so you can speak discreetly to certain…

    Read More Fear of Facebook: Part II: How to use Facebook privacy settingsContinue

  • Best Practices | Business Development | Facebook | Facebook Friday | Marketing Communications | Privacy

    Fear of Facebook? You decide.

    ByJayne Navarre March 25, 2010April 11, 2026

    “Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is Facebook really worth my time for business development?” My answer is…

    Read More Fear of Facebook? You decide.Continue

  • CMO | Ideas | Online Tools | Social Computing

    Your Greatest Challenge on the Social Web.

    ByJayne Navarre March 8, 2010April 11, 2026

    What’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be leading a live discussion at the Legal Marketing Association Annual Conference…

    Read More Your Greatest Challenge on the Social Web.Continue

  • Best Practices | Blogging | Business Development | Ideas | Web 2.0

    Build a Blog – Build a Law Practice: One Lawyer’s Journey

    ByJayne Navarre March 3, 2010April 11, 2026

    It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It really works – on many levels.  It’s absolutely fascinating to me;…

    Read More Build a Blog – Build a Law Practice: One Lawyer’s JourneyContinue

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About VMO

Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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Social.lawyers: THE BOOK

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