Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks
The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well, overnight it became a viral success
Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose – pink or blue, regular or lite….
In these changing times, we all need fresh ideas and inspiration. Tony Hsieh’s recently released book, Delivering Happiness | A Path to Profits, Passion and Purpose, is destined to be a
Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That’s a big deal, I guess.
Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really good excuse for not publishing to
“There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room. Instead, individual business people network quietly there,
This is part 1 of my series on what law firm marketers need to do NOW to get a handle on social computing in their law firms. The social computing