by virtualmarketingofficer 2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual attorneys Objectives – Fill the first 3 pages of…
by virtualmarketingofficer I’ve mentioned Zemanta to my blog readers in an earlier post where I talked about online tools I can’t live without. Today I learned that in addition to making blog writing easier and…
by virtualmarketingofficer Instead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back and get a better plan. Why? Let’s say you’re…
by virtualmarketingofficer I write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include: “Do not criticize the judiciary in any way.” Seems obvious, right?…
by virtualmarketingofficer Image via CrunchBase No question –Linkedin is a valuable service that enables people to expand their business networks beyond physical limitations. However, it’s even more fascinating when you realize that it is one…
by virtualmarketingofficer How realistic is it for a law firm managing partner to publish a blog? Maybe a better question to ask is “How would a managing partner’s blog better serve the law firm’s clients,…
by virtualmarketingofficer Whether your law firm or organization has two employees or 2000 employees [or partners], having guidelines in place that set the tone for online engagement and protect your clients’, employees’ and the law…
by virtualmarketingofficer I just dropped an idea bomb over on the Legal Marketing Association’s peer-to-peer social network, LMA Connect; it’s a members only community so I can’t post the link. However, it’s so big –at…
by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you not start with the tools, but rather start with…
Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many professional services marketers are looking at social Web tools as a…
