by virtualmarketingofficer Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the Top 50 Fast Companies? Did you look at the photos of…
by virtualmarketingofficer Know thyself. Know thy clients better. Our own values are not always the values of our clients. Let’s face it, if everyone were like us it sure would make everything easier. If we…
Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on either end of the transaction, supplier and consumer, are getting much…
by virtualmarketingofficer The suggestions that follow are simply that…suggestions. They are not comprehensive. They are not policy. These suggestions are based on anecdotal experience. Your results may vary!!! Can you tell I’ve worked with lawyers?…
by virtualmarketingofficer Over the last ½ decade a lot of law firms made the effort to understand their client’s business. The marketing message: “More than legal counsel, we are your partners.” Still others were asserting…
by virtualmarketingofficer A few posts ago I asked you to imagine…… Today I learned about the following campaign which I am summarizing for my readers in anticipation that great ideas will start flowing. Procter &…
by virtualmarketingofficer Facebook launches a redesign tomorrow (today, depending on your time zone). From the preview it looks like they are setting the stage to make FB more useful for both personal and business relationships….
by virtualmarketingofficer A recent conversation with a colleague brought up an issue that really bothers me. There is a huge “disconnect” between the marketing budget that is approved by firm leaders and the actual direction…
by virtualmarketingofficer If you are a lawyer in the favorable position of moving laterally, this one’s for you. Go for it! Thinking outside the box…. for lawyers who are anticipating a move, or are being…
To recap, in my earlier post I challenged you to “Imagine for a minute….” A law firm sponsors a non-lawyer blogger who writes about commerce and trade, the banking bust, the housing debacle, the bail…
