Business Development for Lawyers | Low Hanging Fruit

Where else on Earth would you find…


  • A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the road between San Francisco and New York City.
  • 74 Elvis impersonators
  • 1.3+ billion potential connections
  • 1,091 Chocolatiers
  • 79+ million job transitions/changes tracked
  • 46 profiles with “beatboxer” listed as a position
  • 428% year-over-year membership growth rate in Brazil.
  • The most registered users named Lee, Smith and Kumar
  • 951 years of back-to-back 5-minute phone calls made by 100 million professionals
  • 50% year-over-year growth in iPhone skill index
  • A dog or cat psychologist / psychiatrist  [4 listed as a position]
  • Target industries with the fastest year-over-year new member growth rates in Education (175%), Facilities Services (121%), and Ranching (112%)
  • 100% of Fortune 500 company executives
  • A martini whisperer [listed as a position]

Congratulations, LinkedIn on your 100 million member mile marker!

Says Jeff Weiner, LinkedIn CEO,

LinkedIn is used in over 200 countries and territories around the world, with more than half of our users coming from outside of the U.S. You can now connect just as readily with someone in Sao Paulo or Singapore as you can with your colleagues in San Francisco, London or New York.  You no longer have to live in the same city — or even the same country — to build and strengthen relationships that can help you succeed and grow professionally and fundamentally transform the trajectory of your career path.


Fifteen Ways Lawyers Can Use LinkedIn:

  1. Create a profile | add to your online footprint—very high page rank on search engines, almost guaranteed first page results for individual name.
  2. Use keywords in your profile title, summary, and experience to help you get found in “on site” searches.
  3. Prepare and post a well-groomed and complete profile to position your personal brand – people hire lawyers, not law firms!
  4. Create a personalized summary that expands on the benefits you deliver, not just features found on firm website page. Attract others to your network.
  5. Encourage your employees to maintain complete profiles to show off your solid team.
  6. Make introductions and get introductions from others in network.
  7. Join client industry related groups.
  8. Engage prospects by answering industry related questions.
  9. Network in groups with your peers.
  10. Use as a contact management system for getting and staying in front of your network via inMail, event announcements and press releases. (Use this in addition to the database used by your law firm marketing department and firm branded email blasts–it’s personal!) Stay top of mind!
  11. Add apps to your profile to post docs, publications, feed blog content, JD Supra articles, Twitter updates, and travel schedules on Trip-it. Your activity shows up in your network “stream” keeping you front and center.
  12. Share your presentation decks using the Slideshare application.
  13. Use sharing and favorite or recommend buttons: Improves on-site traffic generation.
  14. Customize links to your individual website bio page, firm’s main page, and blog or other personal website on your profile.
  15. Promote and recommend others – the Golden RULE of business relationships!


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