Principles of the Social Web – Let them guide you.
by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is a group of organizing principles; the
How to Structure a Social Media Plan
by virtualmarketingofficer Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting loose under performing equity partners, and
Taking Care of Business –Social Networking Style
by virtualmarketingofficer If you are still questioning the effectiveness or the role of social networks in “real” business transactions, just ask some of the the 32 law firms that have
3 Geeks and a Law Blog publishes best of ‘09
by virtualmarketingofficer Need something to do this weekend? Greg Lambert, 3 Geeks and a Law Blog, just posted the ‘09 list of must read blog posts. Gathering suggestions from his
Facebook Friday
by virtualmarketingofficer FACEBOOK Friday? What’s that? Well, it’s kind of like a “jeans day.” Remember them? Facebook Fridays can be once a month or once a week. You choose. Employees
Blogging for business development vs. market promotion
by virtualmarketingofficer Growing in popularity, blogging is attracting lawyers and law firms in droves. I often wonder how much thought goes into what the lawyer blogger really expects to achieve.
Mining Existing Content for the Social Web
by virtualmarketingofficer Law firm markerters, this one’s for you! Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with
Strategic Social Media for Law Firms
by virtualmarketingofficer Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet). So marketing needs
Take a dip with your clients, their clients, their friends, and YOUR referral sources.
by virtualmarketingofficer Get out of that air-conditioned cabana. Take a dip with your clients, their clients, friends of your client’s clients, and YOUR referral sources. In an earlier post I
20 things law firms need to have in their social media guidelines.
by virtualmarketingofficer The suggestions that follow are simply that…suggestions. They are not comprehensive. They are not policy. These suggestions are based on anecdotal experience. Your results may vary!!! Can you