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  • Best Practices | Business Development | Facebook | Facebook Friday | Marketing Communications | Privacy

    Fear of Facebook? You decide.

    ByJayne Navarre March 25, 2010April 11, 2026

    “Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is Facebook really worth my time for business development?” My answer is…

    Read More Fear of Facebook? You decide.Continue

  • Best Practices | Blogging | Business Development | Ideas | Web 2.0

    Build a Blog – Build a Law Practice: One Lawyer’s Journey

    ByJayne Navarre March 3, 2010April 11, 2026

    It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It really works – on many levels.  It’s absolutely fascinating to me;…

    Read More Build a Blog – Build a Law Practice: One Lawyer’s JourneyContinue

  • Best Practices | Facebook Friday | Online Tools | Search

    WARNING: New Facebook Privacy Settings Need Your Attention Now!

    ByJayne Navarre December 14, 2009April 11, 2026

    by virtualmarketingofficer Just when you thought it was safe to play in the online sandbox – bam! Facebook dumps a load of broken glass into it. This week Facebook announced that they made “changes to…

    Read More WARNING: New Facebook Privacy Settings Need Your Attention Now!Continue

  • Best Practices | Ideas | Online Tools | Twitter

    Twitter for Lawyers: Building Business Relationships

    ByJayne Navarre October 13, 2009April 11, 2026

    by virtualmarketingofficer Image by luc legay via Flickr You can improve your ability to build meaningful business relationships on Twitter.  I’d like to introduce you to my new role model, Dan Churchill @netbizdan.  Dan is…

    Read More Twitter for Lawyers: Building Business RelationshipsContinue

  • Business of law | Marketing | Online Tools | Social Computing | Strategy | Web 3.0

    Beyond social networking: The business of law

    ByJayne Navarre September 29, 2009April 11, 2026

    by virtualmarketingofficer The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather…

    Read More Beyond social networking: The business of lawContinue

  • Best Practices | Marketing | Online Tools | Strategy

    B-to-B Marketing Fundamentals Don’t Change (Short)

    ByJayne Navarre September 27, 2009April 11, 2026

    by virtualmarketingofficer 2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual attorneys Objectives – Fill the first 3 pages of…

    Read More B-to-B Marketing Fundamentals Don’t Change (Short)Continue

  • Best Practices | Blogging | Ideas | Online Tools | Social Networking

    Blog Smarter. Write Media Rich Emails. Try Zemanta

    ByJayne Navarre September 24, 2009April 11, 2026

    by virtualmarketingofficer I’ve mentioned Zemanta to my blog readers in an earlier post where I talked about online tools I can’t live without. Today I learned that in addition to making blog writing easier and…

    Read More Blog Smarter. Write Media Rich Emails. Try ZemantaContinue

  • Best Practices | Business of law | Facebook Friday | Social Media Policy | Social Networking

    FACEBOOK: FOR BUSINESS

    ByJayne Navarre September 14, 2009April 11, 2026

    by virtualmarketingofficer Instead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back and get a better plan. Why? Let’s say you’re…

    Read More FACEBOOK: FOR BUSINESSContinue

  • Best Practices | Social Media Policy

    Liablity in Social Media

    ByJayne Navarre September 13, 2009April 11, 2026

    by virtualmarketingofficer I write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include: “Do not criticize the judiciary in any way.”  Seems obvious, right?…

    Read More Liablity in Social MediaContinue

  • Best Practices | Ideas | Online Tools | Social Networking | Web 3.0

    LinkedIn is the Greatest Directory Ever

    ByJayne Navarre September 9, 2009April 11, 2026

    by virtualmarketingofficer Image via CrunchBase No question –Linkedin is a valuable service that enables people to expand their business networks beyond physical limitations. However, it’s even more fascinating when you realize that it is one…

    Read More LinkedIn is the Greatest Directory EverContinue

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About VMO

Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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