Sustainable-and valuable-social media strategy. Part II
by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you not start with the
Principles of the Social Web – Let them guide you.
by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is a group of organizing principles; the
Strategic Marketing in Five Easy Leaps.
by virtualmarketingofficer You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if you’re stuck in a level one,
What is the price for a loyal client?
by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For example: Discount stores like Marshalls, TJX
Do Blogs Offer Value? Or, R They Just Marketing Messages?
by virtualmarketingofficer There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece of the discussion is a blog
Online Organization: My Top 10 (Free) Tools I Can’t Live Without
by virtualmarketingofficer If you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy, the good stuff that I read, watch and
How to Structure a Social Media Plan
by virtualmarketingofficer Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting loose under performing equity partners, and
Technology Blows Winds of Change
by virtualmarketingofficer Political topics are not my focus, however, I recently read with great interest a op-ed piece, Winds of Change? by The New York Times Op-Ed Columnist THOMAS L.
Facebook Friday – Law Firm Fan Pages
by virtualmarketingofficer I am enthusiastic about social Web tools and particularly Facebook. Continuing in my series of Facebook Fridays, this post will address: Should a law firm have a Fan
Taking Care of Business –Social Networking Style
by virtualmarketingofficer If you are still questioning the effectiveness or the role of social networks in “real” business transactions, just ask some of the the 32 law firms that have