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  • Best Practices | Business Development | Clients

    Law Firm Cross-selling: The Art of Listening.

    ByJayne Navarre July 6, 2010April 11, 2026

    Nothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that I have failed to communicate clearly or manage my own expectations….

    Read More Law Firm Cross-selling: The Art of Listening.Continue

  • LinkedIn | Online Tools | Twitter

    LinkedIn Tips: Build a Twitter list using your LinkedIn Connections

    ByJayne Navarre July 1, 2010April 11, 2026

    I want social networking online to give me greater reach, not add to my workload. I’m always searching for ways to cut down on the amount of time I spend keeping in touch with my…

    Read More LinkedIn Tips: Build a Twitter list using your LinkedIn ConnectionsContinue

  • Brand Strategy | Client Service | CMO

    Can a Law Firm Truly Differentiate?

    ByJayne Navarre June 23, 2010April 11, 2026

    Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose – pink or blue, regular or lite…. What happens when there’s not…

    Read More Can a Law Firm Truly Differentiate?Continue

  • Best Practices | Book Reviews | Brand Strategy | Client Service | Clients | Ideas

    What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos

    ByJayne Navarre June 18, 2010April 11, 2026

    In these changing times, we all need fresh ideas and inspiration. Tony Hsieh’s recently released book, Delivering Happiness | A Path to Profits, Passion and Purpose, is destined to be a classic Gen X must read…

    Read More What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO ZapposContinue

  • Best Practices | Business of law | Clients | Raindance 2010

    Alternate Fee Agreements Meet Process Improvement

    ByJayne Navarre June 5, 2010April 11, 2026

    Following my post on Alternative Fee Agreements for law firms and their clients I had one of those days where I wished I had never heard of the phrase. I was sitting in the middle…

    Read More Alternate Fee Agreements Meet Process ImprovementContinue

  • Communications | Facebook | Public Relations | Social Media Policy

    Earth to FACEBOOK…automatically generated fan pages? Are you kidding?

    ByJayne Navarre June 1, 2010April 11, 2026

    Just as I started to breath easier—Facebook rolled back the ridiculously complicated privacy settings that were causing chaos for those who care—alien generated community pages started showing up. In the tunnel vision of FaceBook… “Community…

    Read More Earth to FACEBOOK…automatically generated fan pages? Are you kidding?Continue

  • Business of law | CMO | Raindance 2010

    Alternative Fee Agreements: The truth beyond the lore.

    ByJayne Navarre May 29, 2010April 11, 2026

    Thinking about the best way to structure that Alternative Fee Agreement your client is requesting? Well, it may take some time up front and some serious understanding of the benefits for both client and law…

    Read More Alternative Fee Agreements: The truth beyond the lore.Continue

  • Brand Strategy | CMO | Communications

    Law Firm Branding: Hocus Pocus or Results?

    ByJayne Navarre May 7, 2010April 11, 2026

    Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That’s a big deal, I guess. Ben Hallman writes in “Behind…

    Read More Law Firm Branding: Hocus Pocus or Results?Continue

  • Business Development | Events

    Doing a Raindance: The Legal Sales and Service Organization Conference 2010

    ByJayne Navarre May 5, 2010April 11, 2026

    If you’re responsible for business development in your law firm or your own practice, whether a lawyer, managing partner, marketing or business development professional, attending the Raindance Conference should be on your to do list,…

    Read More Doing a Raindance: The Legal Sales and Service Organization Conference 2010Continue

  • Best Practices | Brand Strategy | Business Development | Clients | CMO | Strategy

    Amazon: The Disney of Delivery

    ByJayne Navarre April 21, 2010April 11, 2026

    Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really good excuse for not publishing to my blog in over a…

    Read More Amazon: The Disney of DeliveryContinue

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About VMO

Jayne Navarre

Jayne Navarre

Jayne Navarre is a marketing consultant who specializes in helping lawyers and law firms develop business through smart marketing strategies and social media.

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