by virtualmarketingofficer Seriously, get out a pen and piece of paper (or cut and paste this list into a document) and TAKE THE TEST: twenty-five questions to help you determine whether you should invest your…
by virtualmarketingofficer I talk to a lot of lawyers who are still on the ledge about the “safety” of social networking and so I believe membership only sites such as Martindale Hubbell’s Connected, Legal On…
by virtualmarketingofficer Jayne Navarre, owner of legal marketing consulting firm LawGravity, summed up from the LMA Conference why some law firms tend to have concerns about their lawyers being bloggers and using social ne… more…
by virtualmarketingofficer I’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National Harbor, Maryland. I’m really excited. I’m also very humbled by the…
by virtualmarketingofficer The suggestions that follow are simply that…suggestions. They are not comprehensive. They are not policy. These suggestions are based on anecdotal experience. Your results may vary!!! Can you tell I’ve worked with lawyers?…
Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on either end of the transaction, supplier and consumer, are getting much…
by virtualmarketingofficer A few posts ago I asked you to imagine…… Today I learned about the following campaign which I am summarizing for my readers in anticipation that great ideas will start flowing. Procter &…
To recap, in my earlier post I challenged you to “Imagine for a minute….” A law firm sponsors a non-lawyer blogger who writes about commerce and trade, the banking bust, the housing debacle, the bail…
Companies are increasingly tapping into the blogger community for content as paid advertising. Commonly referred to as sponsored conversations, influential voices are paid in cash, products or perks to lead online conversations on their blogs…
by virtualmarketingofficer If your law firm Web site has decent architecture and a serviceable content management system, a face-lift or resurfacing may be just enough to get you through till the next generation of the…