by virtualmarketingofficer Online “social” networking isn’t the big mystery that some people think it is. It has the same elements of networking that have held up since the beginning of time. In fact, if I…
by virtualmarketingofficer A law firm administrator contacted me asking for feedback on the social media policy their firm had drafted. The administrator had pulled ideas from the Web, and was considering the addition of an…
by virtualmarketingofficer Law firm markerters, this one’s for you! Part of the VirtualMarketingOfficer’s mission is to pass along ideas to make your job easier. So, if you’ve been tasked with setting up or directing a…
by virtualmarketingofficer I’m usually blogging about the online world where a “calling card” is a digital footprint found in a Google search or a profile on a social networking site. Today, however, we’re taking a…
by virtualmarketingofficer Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet). So marketing needs to find out what employees…
by virtualmarketingofficer Seriously, get out a pen and piece of paper (or cut and paste this list into a document) and TAKE THE TEST: twenty-five questions to help you determine whether you should invest your…
by virtualmarketingofficer I talk to a lot of lawyers who are still on the ledge about the “safety” of social networking and so I believe membership only sites such as Martindale Hubbell’s Connected, Legal On…
by virtualmarketingofficer Jayne Navarre, owner of legal marketing consulting firm LawGravity, summed up from the LMA Conference why some law firms tend to have concerns about their lawyers being bloggers and using social ne… more…
by virtualmarketingofficer I’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National Harbor, Maryland. I’m really excited. I’m also very humbled by the…
by virtualmarketingofficer Get out of that air-conditioned cabana. Take a dip with your clients, their clients, friends of your client’s clients, and YOUR referral sources. In an earlier post I suggested that if law firms…