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Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.
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Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from time to time. Some even keep…
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“Content is where the real money will be made” ~ Bill Gates (1996)
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“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES, January 3, 1996. In 2013, “content”…
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Understanding marketing, business development and client development | Circus Style…
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What’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and consulting involve higher involvement and a…
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Business Development, Facebook, Facebook Friday, Ideas, LinkedIn, Social Networking, Technology, Travel, TwitterSocial Seating | A ticket to business opportunities
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Looking for a more productive airline seat—not a quiet one where you can work, read, nap, or catch up on email, but one that puts you face-to-face with the CEO…
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Pep talk: throwing and catching in the major leagues…
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It is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around a team’s ability to throw accurately…
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Upgrading Your LinkedIn Account
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In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round of rubber chicken networking events. I…
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Layoffs Threaten Law Firm Partners
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A headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was staff, then associates, now partners? According…
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Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!
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Last May (2012), I blogged about the spectacular trial publicity move made by Mark O’Mara, newly retained defense counsel for George Zimmerman who is charged with 2nd degree murder in…
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Brand Strategy, Business Development, Business of law, CMO, Communications, Law Firm Administration, Social MediaPrime addresse$, billable hour$ and cross-$elling are DEAD
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The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is Dead lays out some pretty heavy…
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Real lawyers don’t have to blog, but increasingly their clients do….
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Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However, more often than not their clients…
About VMO
Jayne Navarre
Marketing consultant specializing in helping lawyers and law firms develop business through smart marketing strategies and social media.
Social.lawyers: The Book
By Jayne Navarre
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