Social Media Policy

Can a social media policy be too restrictive?

You know your culture better than anyone, so use that as a filter for decision-making. Every firm is different. It certainly is the administrator’s job to look for the loopholes and the worst-case scenario, BUT if you make something a bigger deal than it is, it will become exactly that. Permission based policy works better than restrictive policy.

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Strategic Social Media for Law Firms

Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet).  So marketing needs to find out what employees are doing with social media. Much like a traditional media audit, a social media audit will identify whom within the organization is [...]

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20 things law firms need to have in their social media guidelines.

18) Do not use the firm logo without permission from the marketing department.
19) The best way to launch a new policy is to frame it with context. Educate everyone in your firm regarding your policy. Do a video presentation and require new employees to watch it.
20) Call Jayne at LawGravity.com, she can help you make this exercise painless.

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