The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well, overnight it became a viral success on YouTube and of course all over the Internet. Now, as Eric Lipman from Legal Blog Watch says it’s become bacterial (love the lingo, Eric!). And, it seems everyone is jumping in. I’ve seen quite a few spoofs on the ad — which is itself a spoof of the old macho image of Old Spice. This one is too too funny. More on the NEW SPICE Guy here. Enjoy!
PST: Heather Milligan just posted on the demise of print advertising for law firms here. And admittedly, we’ve got better things to do….