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Tag: Ideas

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Fear of Facebook Part III : Fan Pages for Law Firms?

    Fear of Facebook Part III : Fan Pages for Law Firms?

    April 1, 2010

    “There’s a lot of business done in country clubs, but you’ll never see a company open a booth in the club’s dining room.  Instead,…

  • Fear of Facebook: Part II: How to use Facebook privacy settings

    Fear of Facebook: Part II: How to use Facebook privacy settings

    March 28, 2010

    Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook, privacy settings allow you…

  • Fear of Facebook? You decide.

    Fear of Facebook? You decide.

    March 25, 2010

    “Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is…

  • Build a Blog – Build a Law Practice: One Lawyer’s Journey

    Build a Blog – Build a Law Practice: One Lawyer’s Journey

    March 3, 2010

    It’s no trivial thing: the social web opens access to some amazing people that I would not otherwise had the opportunity to meet. It…

  • Stay Tuned…Marketing Partners Forum (#MPF)

    Stay Tuned…Marketing Partners Forum (#MPF)

    January 13, 2010

    by virtualmarketingofficer Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the…

  • Do What Pleases You: The Ultimate Marketing Plan (Process)

    Do What Pleases You: The Ultimate Marketing Plan (Process)

    January 6, 2010

    by virtualmarketingofficer It’s time to develop your marketing plans for 2010. Or so it seems, as the Internet is full of new posts and…

  • Beyond social networking: The business of law

    Beyond social networking: The business of law

    September 29, 2009

    by virtualmarketingofficer The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong…

  • B-to-B Marketing Fundamentals Don’t Change (Short)

    B-to-B Marketing Fundamentals Don’t Change (Short)

    September 27, 2009

    by virtualmarketingofficer 2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords…

  • FACEBOOK: FOR BUSINESS

    FACEBOOK: FOR BUSINESS

    September 14, 2009

    by virtualmarketingofficer Instead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a…

  • Liablity in Social Media

    Liablity in Social Media

    September 13, 2009

    by virtualmarketingofficer I write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include:…

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