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New Spice Guy | Study Like a Scholar, Scholar
The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well,…
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How to Write a Blog Post: content ideas for lawyers who blog.
Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the…
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Law Firm Cross-selling: The Art of Listening.
Nothing makes me more confused and frustrated than when I anticipate one thing and get something entirely different. When this happens I think that…
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LinkedIn Tips: Build a Twitter list using your LinkedIn Connections
I want social networking online to give me greater reach, not add to my workload. I’m always searching for ways to cut down on…
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Can a Law Firm Truly Differentiate?
Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose –…
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Alternative Fee Agreements: The truth beyond the lore.
Thinking about the best way to structure that Alternative Fee Agreement your client is requesting? Well, it may take some time up front and…
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Law Firm Branding: Hocus Pocus or Results?
Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994.…
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Doing a Raindance: The Legal Sales and Service Organization Conference 2010
If you’re responsible for business development in your law firm or your own practice, whether a lawyer, managing partner, marketing or business development professional,…
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Amazon: The Disney of Delivery
Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really…
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A Friday Diversion: Criminal Lawyers Online
I’m in the last phase of preparing the manuscript of my forthcoming book, social.lawyer: Transforming business development, new media, new tools and the social…
Tag: Ideas
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