-
Making a Sticky Social Media Policy
by virtualmarketingofficer Whether your law firm or organization has two employees or 2000 employees [or partners], having guidelines in place that set the tone…
-
Client Ads on Law Firm Web Sites? Hmmm.
by virtualmarketingofficer I just dropped an idea bomb over on the Legal Marketing Association’s peer-to-peer social network, LMA Connect; it’s a members only community…
-
Sustainable-and valuable-social media strategy. Part II
by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested…
-
Sustainable—and valuable—social media strategy. PART I
Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
-
Principles of the Social Web – Let them guide you.
by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is…
-
Strategic Marketing in Five Easy Leaps.
by virtualmarketingofficer You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if…
-
Do Blogs Offer Value? Or, R They Just Marketing Messages?
by virtualmarketingofficer There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece…
-
How to Structure a Social Media Plan
by virtualmarketingofficer Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting…
-
Facebook Friday – Law Firm Fan Pages
by virtualmarketingofficer I am enthusiastic about social Web tools and particularly Facebook. Continuing in my series of Facebook Fridays, this post will address: Should…
-
Technology Blows Winds of Change
by virtualmarketingofficer Political topics are not my focus, however, I recently read with great interest a op-ed piece, Winds of Change? by The New…
Tag: Ideas
Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)