Your winter get-away could be Close to Perfect, Far From Normal…
byPlanning a trip to Key West. Look no further! First published in December 2011, (and wildly popular) I’m moving this post about Key West…
Ideas
The Struggle For The Perfect Attorney Bio Page
byIn my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
Pep talk: throwing and catching in the major leagues…
byIt is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around…
Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
byIf you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
Crack the Code: What The Apple Store can teach law firms about sales and service
byThe Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors…
TURN OFF YOUR IPAD? | How digital natives COULD impact the future of the legal profession
byBoarding a flight between Montreal and Miami yesterday I overheard a mother tell her son, who looked no more than 3-years-old, “Turn off your…
I’m Too Busy for Social Media | 10 Tips
byIf you want something done, ask a busy person to do it. The more things you do, the more you can do. (Attributed to…
Tech Lexicon: Most confusing terms of the decade
byAnd now for something REALLY fun…. This post may not be directly important to your work as a marketer or lawyer, but I’m pretty…
Facebook IPO | A Take-away Idea for Law Firm Strategy
byPotential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion…
Update: In-House Counsel Lawyers Social Media Use Grows
byGreentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments…