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Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.
Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from…
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“Content is where the real money will be made” ~ Bill Gates (1996)
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…
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Understanding marketing, business development and client development | Circus Style…
What’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and…
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Pep talk: throwing and catching in the major leagues…
It is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around…
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Upgrading Your LinkedIn Account
In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round…
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Layoffs Threaten Law Firm Partners
A headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was…
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Real lawyers don’t have to blog, but increasingly their clients do….
Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However,…
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Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona
Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…
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FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?
As I watch the steady stream of political material flow through my Facebook river, I ask, is it okay for a lawyer or a…
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Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
If you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
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