If you don’t have a clear brand or an organized message, get your house in order before you jump in. It will be much more beneficial to you AND to the community you join.
I’d like to believe that all my clients are embracing social media with open arms. I’d like to believe that my blog posts, social networking profiles, Q&A and brilliant comments are being read by my target audience. But they are not. Why? Some of my target audience isn’t using the Web like I do. Ironically, if they were, they wouldn’t need me!