Companies are increasingly tapping into the blogger community for content as paid advertising. Commonly referred to as sponsored conversations, influential voices are paid in cash, products or perks to lead online conversations on their blogs…
by virtualmarketingofficer If your law firm Web site has decent architecture and a serviceable content management system, a face-lift or resurfacing may be just enough to get you through till the next generation of the…
by virtualmarketingofficer More often than not these days, I am speaking with law firms who are interested in renovating their Web sites –getting a face lift or adding search friendly content instead of rebuilding it….
by virtualmarketingofficer The Legal Marketing Association, Southeast Chapter, Miami City Group recently hosted Roberta Montafia and Linda Hazelton for a panel discussion on professional development topics for law marketers. I had the great pleasure to…
Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by the hours available within those bodies. Here are a few scenarios…
Lawsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about companies and individuals. If untrue, those statements jump the line of…
Risk Management and Social Media are becoming synonymous. Web content upends the traditional form of top-down information dispersal. Maureen O’Neil writes in a February 9, 2009 post on Gartner.com that when information freely flows in…
This is part 1 of my series on what law firm marketers need to do NOW to get a handle on social computing in their law firms. The social computing space continues to evolve. The…
There are thousands of applications and software tools that leverage the Internet. Social tools are just one variety. Generally, law firms have adopted tools that help them work more efficiently and be more accessible. After…
Few things in life are certain. However, I can think of one. What is for certain –a new medium has entered into our lives and it’s not going away any time soon. The commercial Internet…