Strategic Marketing in Five Easy Leaps.
by virtualmarketingofficer You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if you’re stuck in a level one, two or three marketing mindset….
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Do Blogs Offer Value? Or, R They Just Marketing Messages?
by virtualmarketingofficer There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece of the discussion is a blog post by Mike Cernovich at…
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Online Organization: My Top 10 (Free) Tools I Can’t Live Without
by virtualmarketingofficer If you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy, the good stuff that I read, watch and listen to on the Web…
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How to Structure a Social Media Plan
by virtualmarketingofficer Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting loose under performing equity partners, and watching BigLaw compete with LittleLaw…
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Facebook Friday – Law Firm Fan Pages
by virtualmarketingofficer I am enthusiastic about social Web tools and particularly Facebook. Continuing in my series of Facebook Fridays, this post will address: Should a law firm have a Fan Page and if so, what…
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Technology Blows Winds of Change
by virtualmarketingofficer Political topics are not my focus, however, I recently read with great interest a op-ed piece, Winds of Change? by The New York Times Op-Ed Columnist THOMAS L. FRIEDMAN that drew me in…
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Social Networking- Successful Training for Lawyers
by virtualmarketingofficer Many law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new business. (Note: This author points out that online social may be…
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Facebook Friday – Fast Facts On UserNames
by virtualmarketingofficer What’s in a name? A lot. At least on June 13th starting at 12:01 a.m. (EDT). Why? Facebook is hosting a name claim extravaganza. That’s right, no more url addresses with Facebook.com and…
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Square Peg? Round Hole? Lawyers, In-House Counsel and Social Networks.
by virtualmarketingofficer A huge source of information about the law resides in lawyer authored blogs, says Rees Morrison, who blogs at LawDepartmentManagementblog.com. Rees is a law management consultant. However, when it comes to finding management…
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3 Geeks and a Law Blog publishes best of ‘09
by virtualmarketingofficer Need something to do this weekend? Greg Lambert, 3 Geeks and a Law Blog, just posted the ‘09 list of must read blog posts. Gathering suggestions from his Twitter community, this list rocks….