-
Take the Test. Should you network online?
by virtualmarketingofficer Seriously, get out a pen and piece of paper (or cut and paste this list into a document) and TAKE THE TEST:…
-
Lawyers on the Ledge
by virtualmarketingofficer I talk to a lot of lawyers who are still on the ledge about the “safety” of social networking and so I…
-
LMA09/Jayne Navarre
by virtualmarketingofficer Jayne Navarre, owner of legal marketing consulting firm LawGravity, summed up from the LMA Conference why some law firms tend to have…
-
LMA Quick Start Social Media Reading List
by virtualmarketingofficer I’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National…
-
20 things law firms need to have in their social media guidelines.
by virtualmarketingofficer The suggestions that follow are simply that…suggestions. They are not comprehensive. They are not policy. These suggestions are based on anecdotal experience.…
-
Advertising is no longer a spectator sport.
Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on…
-
Good, no, really great things are happening.
by virtualmarketingofficer A few posts ago I asked you to imagine…… Today I learned about the following campaign which I am summarizing for my…
-
Sponsored Conversations – Part II
To recap, in my earlier post I challenged you to “Imagine for a minute….” A law firm sponsors a non-lawyer blogger who writes about…
-
Mass Communicators Stare-down with Mass Communications
Companies are increasingly tapping into the blogger community for content as paid advertising. Commonly referred to as sponsored conversations, influential voices are paid in…
-
Web Site Renovations – Part II
by virtualmarketingofficer If your law firm Web site has decent architecture and a serviceable content management system, a face-lift or resurfacing may be just…
Tag: Clients
Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)