Law firms have, basically speaking, one thing to sell –TIME. Their inventory is determined by the number of bodies in the “warehouse” multiplied by the hours available within those bodies. Here are a few scenarios…
Lawsuits involving blogs are heating up. The social computing space is a fertile ground for legal actions because blogging is rife with opinions about companies and individuals. If untrue, those statements jump the line of…
Risk Management and Social Media are becoming synonymous. Web content upends the traditional form of top-down information dispersal. Maureen O’Neil writes in a February 9, 2009 post on Gartner.com that when information freely flows in…
This is part 1 of my series on what law firm marketers need to do NOW to get a handle on social computing in their law firms. The social computing space continues to evolve. The…
There are thousands of applications and software tools that leverage the Internet. Social tools are just one variety. Generally, law firms have adopted tools that help them work more efficiently and be more accessible. After…
Few things in life are certain. However, I can think of one. What is for certain –a new medium has entered into our lives and it’s not going away any time soon. The commercial Internet…
I can tell you that invariably, when firms do a client audit they will find that over 80% (many times higher depending on the type of practice) of their clients come in as referrals. Actually,…
by virtualmarketingofficer What do law firms need from the CMO? The answer is contained in this one simple statement. The CMO is the voice of the client across the law firm. Any firm that gets…
