Using the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research at the University of Massachusetts, Dartmouth. The study looked specifically at…
Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social web strategy for engagement. Why? Because next month I’ll be speaking…
by virtualmarketingofficer Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s Forum. I’ll be covering the event here on the…
by virtualmarketingofficer You probably rely heavily on the Internet to do business related research. Did you know that all searches are not created equal? You can search the Internet to maximize results and minimize noise…
by virtualmarketingofficer Image by luc legay via Flickr You can improve your ability to build meaningful business relationships on Twitter. I’d like to introduce you to my new role model, Dan Churchill @netbizdan. Dan is…
by virtualmarketingofficer Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on the Virtual Marketing Officer, I acknowledge Twitter as one…
by virtualmarketingofficer The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather…
by virtualmarketingofficer 2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual attorneys Objectives – Fill the first 3 pages of…
by virtualmarketingofficer Instead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back and get a better plan. Why? Let’s say you’re…
by virtualmarketingofficer I write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include: “Do not criticize the judiciary in any way.” Seems obvious, right?…
